swhitneyConsidering sending a gift of a Wine Club Membership?
Find out the pros and cons of sending your gift recipient a wine club membership.
It may not be surprising to discover that there are very few cons and multiple pros.
What is a Wine Club Membership?
Before we get into the pros and cons of a wine club membership gift, we should define exactly what it is.
A wine club membership is a yearly subscription for wine delivery. You can choose from various types of wine – red, white, rose or sparkling, number of deliveries throughout the year, and types of wine – vintage, International, specific country wines, and even limited edition wines.
Interested? Sounds great to me!
Read on to find out the pros and cons of purchasing a wine club membership as a gift.
Sponsored AdPros of Wine Club Membership Gifts
1. Makes a Great Gift
A wine club membership gift makes a beautiful, thoughtful and useful gift. If you know that your gift recipient likes wine, they will see this as an amazing gift.
This is not to say that other gifts are not as enjoyable. It is simply that, for a wine lover or connoisseur, a bottle of wine will always be welcome.
Also, any gift that is something that you would not buy for yourself is, in my view, the ultimate gift. Many people may find a wine club membership to be over the top – even for wine lovers. So, gifting them a wine membership will be that ultimate ‘I would not buy that for myself’ gift.
Imagine the difference between several bottles of wine versus a tacky gadget gift which may never be used.
2. A Gift that keeps on Giving
Buy the gift membership once, and depending on your choice of number of deliveries, your gift will keep on giving for as long as you like.
For corporate gift giving, this is a great feature of wine club memberships. Your gift recipient or client will be reminded of you as long as you deem appropriate.
Purchase a monthly wine delivery membership and they will be reminded of you every month. Even wine shipments delivered every quarter will be that subtle reminder that you are still thinking of them.
With the variety of wine club options, you are sure to find the perfect balance of deliveries for your preferred gift recipient.
Pick your pleasure – or should we say – pick your client, colleague, friend or family’s pleasure with a wine club membership gift which can be delivered several times a year.
Sponsored Ad3. Versatility and Personalization of the Gift
With the wide variety of wine club memberships available, you can easily personalize the gift.
Does your client or gift recipients like red or white wine? Do they enjoy International wines, local wines or only drink premium wines? How often do they like to enjoy a bottle of wine?
All of these questions about your recipient can determine which wine club membership you choose as a gift. As with any gift, the more personalized the more meaning it will have.
4. Choose the Membership to fit Your Budget
Whatever your budget, you are sure to find the perfect wine club membership gift.
Because there are so many options, number of deliveries in wine clubs, there is sure to be one which fits exactly into your gift budget.
If you have a large budget, you may opt for a yearly subscription with a bottle of wine delivered every month. That means 12 bottles of wine as part of one gift.
If you have a smaller budget, you can have a bottle of wine delivered every 3 months instead. It just makes sense – the fewer the bottles of wine, the less the cost.
Note though that you can still give your client or family member that reminder that you care regardless of the number of times the wine club offers delivery of the wine.
5. Wine Clubs offer Wide Variety of Wines
If you know that your gift recipient loves wines and also loves to try new wines, a wine club membership will be the ideal gift.
Wine clubs today offer a huge variety of wines from all over the world. They also offer many wine varietals coming from everywhere from classic France and Italy to newer wineries in South America such as Argentina and Chile.
So, not only do you choose red or white wine, you will have offerings of new, unique, specialized and rare wines.
Not only can you choose from an almost infinite varietals of white, red, rose or sparkling wines, you can choose your wine country of origin – France, Italy, Germany, USA, Argentina, Peru, Australia, Spain – and the list goes on.
Sponsored Ad6. Wine Clubs Deliver
As with many gift companies, a wine club membership gift will be delivered straight to your gift recipients door.
Simply subscribe to the wine club membership, and enter your clients, colleagues or family members address and preferences.
The wine club company will look after the delivery to your gift recipients home or business – at your chosen intervals.
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Cons of Wine Club Membership Gifts
In my view, you should have already been convinced that sending a gift of a wine club membership is a great idea.
However, to be fair to the argument, we will provide some of the cons of gifting a wine club membership – even though, in my opinion, they are rather weak and the pros far outweigh the cons.
1. Not Knowing Wine Preferences
You may feel hesitant to send a wine club membership as a gift if you are unaware of your recipients wine tastes.
While this is understandable, it can be easily overcome by choosing a wine membership which includes all types of wines.
If you are not sure whether your client prefers red, white, rose or sparkling wine, choose a membership which includes a variety of wines.
Sponsored Ad2. Want More than Just Wine
If you would prefer to send a gift which pairs a nice bottle of wine with some gourmet goodies, a wine club membership may not be the right choice.
You can certainly send a beautiful gift basket which does include one or many bottles of wine along with various gourmet food items. These wine gift basket are readily available.
Just remember though, that the choice of sending a wine gift basket will be a one time thing. While it is sure that your gift recipient will appreciate the basket, they will not get that ‘loving feeling’ over the course of the year – as can be achieved with a wine club membership.
Why Choose a Wine Club Membership Gift?
Now that you know both the pros and cons of sending a wine club membership as a gift, you can see that the benefits far outweigh the disadvantages.
So, if you know someone who enjoys wine, and you want to send them a gift – one that keeps on giving throughout the year – a wine club membership is the perfect option.
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